Articles
On AI, marketing, travel, and the systems that connect them.
AI Thinking Partner: The System Behind My Decisions
How I use an AI assistant to apply the right decision framework even on my worst days.
There's a Lot More C than M in CMO
Great marketers run campaigns. Great CMOs run growth systems.
Most Candidates Fail My Favorite Interview Question
Not because it's hard. Because they don't think like owners.
The Real Unlock of Personal AI Assistants
The biggest upgrade had nothing to do with AI. It was making the assistant accessible via voice in Telegram.
Where Customer Journey Map Really Starts
Most of us start mapping from the first screen. The journey actually starts at the traffic source.
The Zoom-In/Zoom-Out Methodology
Why constantly switching between detail and big picture is where real insights are born.
LinkedIn is a B2B Conference That Never Ends
Posts are presentations, comments are coffee break questions, DMs are hallway chats. But the real gold is introductions.
Breaking Through Analysis Paralysis
Making decisions with incomplete information is the core management skill. Here's the framework I use.
The Swiss Army Knife vs. The Scalpel
Why specialization is the key to scaling a marketing team.
A New Way to Read Business Books with LLMs
How I extract actionable value from business books using a 3-step LLM process instead of passive reading.
How to Build Dashboards People Actually Use
Two principles I constantly see teams struggle with when building marketing analytics dashboards.
Lifehack of the Day: Voice Input
We speak faster than we type. Use voice recognition when talking to LLMs.
Creating Marketing Analytics Dashboards: The Right Way
My guide on GoPractice about building dashboards that teams actually use, not avoid.