About
Marketing teams don't need more people. They need better systems. The best results come from small, high-caliber teams backed by automation that compounds over time. That's what I build.
What I do now
CMO at Alps2Alps — alpine transfers across Europe, hundreds of thousands of passengers a year. Strong revenue growth, several seasons in a row. Full marketing stack: paid search, paid social, SEO, CRM, analytics, and marketing tech.
The part I care about most: building a company-wide AI and automation layer. One shared context for the whole team. Automated creative, content, reporting, and market intelligence. Landing pages and small projects without developers. A-players plus smart systems beat big teams every time.
Background
MIPT (Moscow Institute of Physics and Technology) — started in engineering, ended up in marketing. The technical background shapes everything about how I approach the role. 15 years in marketing. Before Alps2Alps, I led marketing at inDrive (international ride-hailing) and Yango (Yandex international). Based in Limassol, Cyprus.
Speaking
Topics I speak about
AI-first marketing: what actually changes
What happens when you rebuild a marketing team around AI — the wins, the failures, and the things nobody talks about. Based on two years of running this at scale.
When a CMO vibe-codes an AI layer
MIPT-trained CMO, Claude Code, no engineering team. How I vibe-coded company-wide AI automation. Architecture decisions, what broke, what I'd do differently.
AI in travel marketing: the real economics
How AI changes the cost structure of marketing in travel — from content production to market intelligence. Directional numbers, honest trade-offs.
Available for keynotes and panels across Europe. Also speaking online.
For event organizers
Short bio
Standard bio
Denis Elkin is CMO at Alps2Alps, one of Europe's leading alpine transfer companies serving hundreds of thousands of passengers annually. He owns the full marketing stack — paid channels, SEO, CRM, analytics, and marketing technology — driving strong revenue growth across multiple seasons.
Denis vibe-coded an AI system that runs his marketing operation. No engineering team — just a MIPT physics background, Claude Code, and two years of building. The result is a company-wide AI and automation layer that handles creative production, content, reporting, and market intelligence. Small, high-caliber team augmented by systems that compound.
With 15 years of marketing experience, including roles at inDrive (ride-hailing) and Yango (Yandex international), Denis brings a cross-industry perspective on how AI reshapes marketing organizations. MIPT graduate (Moscow Institute of Physics and Technology). Based in Limassol, Cyprus.
